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“VKontakte” started testing ads in audio users

In October 2016 in the code “Vkontakte” found a hidden feature ads in the audio recordings. And now the popular social network has launched in test mode the audio advertising to users of the social network.

As stated by the representative of the company Yevgeny Krasnikov, at the moment the audio is played only “a few percent” of users and “a chance to catch the infomercial while close to zero”. Testing is conducted in the web version of social network “Vkontakte”. Sound is reproduced at the end of music tracks.

The completion of the testing and running of advertisements for all users Krasnikov is not revealed. The representative of the social network did not answer the questions about the first advertisers, cooperation and the ability to play videos when playing certain musical compositions.

“About all this will be ready to talk after the test, when the new ad format will become public”, — quotes the words of Vc Krasnikova. The play frequency of commercials should be determined according to the test results.

In early autumn, the social network has signed an agreement to license content from studios, Universal Music Group, Warner Music Group and Sony Music Entertainment. After that, the update client “Vkontakte” for iPhone and iPad back section with the songs that disappeared from the app in 2014.

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