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“VKontakte” plans to embed advertising in audio

Member of the public “Code Durov” the social network “Vkontakte” found in the code of the music player mention functionality to play audio. This is stated in the message group.

Content code of “Vkontakte” indicates that audio ads will be played at the end of music tracks.

“After signing agreements with the music rights holders we are not just talking about what we were going to test different models of monetization audioservice. This is one of the types of testing,” — said the press Secretary of “Vkontakte” Eugene Krasnikov “Code Durov”. An exact date of when the advertising representative of the social network was announced.

Earlier media have repeatedly reported about the plans of “Vkontakte” use to monetize the music service. Apparently, it is one kind of such testing.

In early autumn, the social network has signed an agreement to license content from studios, Universal Music Group, Warner Music Group and Sony Music Entertainment. After that, the update client “Vkontakte” for iPhone and iPad back section with the songs that disappeared from the app in 2014.

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