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“VKontakte” announced a new record average daily mobile audience – 20.3 million users

Russian social network “Vkontakte” celebrates a new record. The average daily number of users who visited the site through the mobile app on your smartphone or tablet, exceeded 20 million. Thus, the mobile version of the social network is gaining popularity. In turn, this should force the developers to make it more convenient and comfortable to use.

New record allows us to conclude that users prefer to use mobile devices, although the proportion of visits to the network via personal computers and laptops are still high. Statistics average daily audience of “Vkontakte” published by the company itself. Operation Manager VK Andrey Rogozin said that this is not the limit, and the number of mobile users will only increase.

The company intends to pay much more attention to applications and, of course, add all the features that are available in the basic version of the site.

At the moment the share of mobile audience network reaches 39%, but 61% still visit the site via computers. Soon this ratio may change due to the migration of users to mobile platforms. It is also associated with the fact that in remote areas there is still no dedicated Internet, and people are forced to use the mobile service providers, by visiting the websites through tablets or smartphones.

It is worth noting that now almost all social resources are in a state of crisis growth. “VKontakte” is one of the few, in which there is an increase in the number of users. Network representatives said that the network is growing in all directions.

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If you recall, this year began to “Vkontakte” very positively. The network recorded the attendance records. Now the developers are introducing new promotional tools. Emphasis will be given to the development of mobile advertising, develop new modules that can attract advertisers and to bring the company a good income. Unlike foreign competitors who have long and actively develop the monetization of its resources, the domestic chain business is still in its infancy.

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