Viber surpassed WhatsApp in Russia
18.01.2016 0 Comments
The most popular among Russian users of smartphones messenger Viber, they use about 60% of owners of smart phones in Russia. It is reported by RSC, with reference to the report of the research company J’son & Partners Consulting. In second place is WhatsApp .
Mobile messengers are almost 60% of smartphone owners, representing 50-60 million people. Most users — 61% — have installed on their smartphones messenger Viber. In second place with a share of 49% is the WhatsApp messenger, and leader in 2013 with a large gap Skype in third place.
J’son & Partners Consulting conducted an online survey among smartphone users in cities. The methodology and number of respondents in the company did not disclose, citing trade secrets.
Leadership Viber and WhatsApp due to the simplicity of registering a phone number and no need to keep the application in the active mode for callers to call, unlike Skype. The most popular Viber may be linked to the better functionality: the messenger has support not only voice but also video calls. WhatsApp for Android support voice calls appeared only in the spring of 2015, video calling is still unavailable. In addition, Viber is better optimized to work in conditions of insufficient quality of the Internet channel.
The top five instant messengers-leaders, according to J’son & Partners Consulting, includes also a social network “Odnoklassniki”, “Vkontakte” and Facebook Messenger, which at least allow to exchange messages. The popularity of these services is because of the audience “mother” of social networks.
Viber said that the audience of the messenger in Russia is about 50 million people, a year ago, the service used approximately 30 million people. WhatsApp in Russia more than 30 million monthly active users, said the press service of WhatsApp.
MegaFon agreed with the calculations of J’son & Partners Consulting. Among the operator’s subscribers in 2015 Viber leads in the number of users. In second place with a small gap fixed WhatsApp, then Skype.