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Users in China instead of buying iPhone 7 change the case of smartphones

In Chinese online stores are in demand sets for a visual rework iPhone 6 Phone 7. As RNS says, it could harm Apple’s sales in China, which has suffered from increased competition from Asian manufacturers.

Chinese online stores started to sell the kits for visual styling of the iPhone 6 for the iPhone 7. The kit, in particular, includes imitation camera iPhone 7 and plug hole for earphones, which is absent in the iPhone 7.

Some sites offer services for the alteration of the iPhone through sticking special stickers, engraving, replacement housing and replacement of some components. Many iPhone 6 refuse to buy the new iPhone 7 and doing such an upgrade.

“I have no money to upgrade (iPhone 6 to iPhone 7. — RNS), and the iPhone 7 is so-so. I prefer just to swap the housing” — said Reuters an employee of an electronics store in Beijing. According to him, the new iPhone is almost indistinguishable from the previous version.

Analysts polled by Reuters believe that the new trend could hurt Apple’s sales in China, which according to the results of IV quarter of 2016 financial year (ended September 24) decreased by 30% to us $of 8.78 billion.

Consolidated revenue of Apple by the end of 2016 fiscal year fell 7.7% to $215,6 billion, the annual financial report of the Corporation. The decrease recorded for the first time since 2001.

Reduction of annual and quarterly revenue of Apple is largely due to falling sales in China amid increasing competition with local producers, experts say. In recent years, the Chinese Huawei Technologies, Xiaomi, and Oppo refuse from the production budget devices and are actively developing the premium segment of the market than jostle Apple products on the market.

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In particular, Huawei is planning to install in your phones camera manufactured by Leica. Xiaomi introduced a new smartphone, the design of which was attended by the French designer Philippe Starck. Oppo has significantly increased the performance of their smartphones.

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