According to J’son & Partners Consulting, the first sales iPhone 6s were not very good. Analysts say that the new model sold worse than the previous version due to the high cost. Some large retailers, meanwhile, reported record sales of “Apple” of new products.
According to RIA “Novosti”, during the first watch throughout Russia sold less than 2,000 new iPhone 6s and iPhone 6s Plus, which is ten times less than it was last year. According to Comnews, referring to independent analyst of the mobile market by Eldar Murtazin, for two full days in Russia sold in retail 2 100 devices a year ago, at the same time, managed to sell about 60 000.
Experts give different reasons, but most often refers to the declining purchasing power of the Russians and the high price of new products. The cheapest model of iPhone 6s (16GB memory) in Russia – 56,99 thousand rubles, Version with 64 GB and 128 GB are 65,99 74,99 thousand and thousand, respectively. Model with a large screen iPhone 6s Plus are available for 65,99 thousand rubles (16 GB), 74,99 thousand (64 GB) and tag 83.99 thousand (128 GB).
Sellers sales figures are not reported – these are the terms of the agreement with the manufacturer. In “night of the iPhone” the network “Svyaznoy” has opened the sale in 20 stores, including Internet malls, where shoppers could pick up your order. “This year about 80% of purchases the night of the start of sales were made online. Partly we attribute it to the weather dramatically deteriorated, both in Moscow and in other cities”, – said PR-Director of the retailer Maria Zaikina. She also noted that many customers who apply for pre-orders on the new items that came in the night to the shops, to pick up the shopping, despite the fact that to get a product during the day or to order a courier delivery.
The exact number of iPhone 6s sold in the “Connected” is not called. The press service of the retailer indicated that over 60% of devices purchased from Moscow. The most popular model was the iPhone 6s with a storage capacity of 64 GB. The most popular colors – space grey and rose gold.
Hide the results of sales and other Federal retail network. PR-Director of “Euroset” Ulyana Smolskaya said: “as the first sales on launch day only began in Moscow, the main results it is advisable to bring in a week. The first watch was sold through the Moscow Internet shop of about 100 vehicles as pickup and delivery,” – she said.
The reports that on the first night in the country sold a total of one thousand iPhone, that’s not true, says head of Department on public relations of the Inventive Retail Group (re:Store) Lyudmila Semushina. “Of course, we had hoped that sales would be more,” she said. Without naming specific results, representative of the retailer said that “sold the same as last year”. Almost all sales on the network occurred in Moscow and St. Petersburg, in the regions they were isolated. “The regions have come in the morning”, – said Lyudmila Semushina.
She said that pre-orders have been more than a year ago, and the demand for the new iPhones has been described as “quiet, smooth, good.” “Customers at re:Store still. The crisis of our customers hurt not much. At least not so much that they didn’t buy the iPhone”, – said Lyudmila Semushina.
Selling new items and the retail network operators. Summing up the first night, representatives of the companies were very concise. “Sales were within expectations”, – said the press Secretary of MTS Dmitry Solodovnikov. The same is reported in the press service of “MegaFon”.
In the “Beeline” said that the results of the first sales happy. “For the first hours, we sold new devices much more than in the same period last year. Of course, this is because we earlier than other players, has started taking pre-orders immediately in 19 cities of Russia and started selling in 8 cities, covering major Russian cities – from Vladivostok to Moscow”, – said the press Secretary of the company Anna Imasheva. In the network “Beeline” sales leaders in the early hours were: Moscow – 40% of sales of new products, Vladivostok – 22%, St Petersburg- 14%.