Before the iPhone became one of the most popular devices in the world, many experts, analysts and competitors predicted a complete failure. Today takes the 10 years since the start of sales of the original iPhone and it’s time to remember what was said about the device back in 2007.
TechCrunch: “the iPhone will fail”
Seth Porges believed that the debut smartphone from Apple will fail. He predicted that users will encounter a variety of problems, including broken screens, uncomfortable touch keyboard and small battery life.
MarketWatch: “Apple’s time to turn the hurdy-gurdy”
John Dvorak questioned the ability of Apple to compete in the mobile market that was dominated by Nokia and Motorola. He noted that even in the field of personal computers, where the company was a pioneer, she barely holding back pressure from Microsoft.
Apple created a fashion device that will quickly become obsolete, he said: “These phones quickly come in and out of fashion, and if Apple will not be half a dozen variants in the design, this phone will be obsolete in three months”.
Capital Group: “iPhone is too expensive”
The most common was the opinion that the iPhone is too expensive. Analyst Ashok Kumar noted that the market has many phones which are much cheaper. The release came at the time of the popularity of books about Harry Potter, and the analyst did not fail to draw a parallel magical world:
“In the books about Harry Potter squib is the offspring of a sorcerer or sorceress, devoid of abilities to magic. In the technological world, iPhone is the product of collaboration between Apple and operator of A&T is unable to lead to the magical business growth”.
Steve Ballmer: “the Most expensive phone in the world… not suitable for business”
Perhaps one of the biggest mistakes in his career the former head Microsoft Steve Ballmer. In an interview in 2007, he laughed at the iPhone. Then Ballmer didn’t understand why someone would buy an iPhone for $500 if you can purchase a Motorola Q for Windows Mobile for $100.
He believed that the device without hardware keyboard will not be able to attract business users, since it is awkward to type email messages and.
Director of marketing at Microsoft: “Much ADO about nothing”
Ballmer was not the only Microsoft representative, who did not believe in the success of the iPhone. In January 2007 Richard sprag, Director of marketing, the company could not understand why so much noise around the iPhone. He said that iPhone sales in 2008 reached a lath in 10 million, installed jobs. Moreover, he asked me to record his words, then to come back to him to verify its correctness.
Apple didn’t sell 10 million iPhones in the first year. She has sold more than 11 million
BlackBerry: “Another competitor in a crowded market”
BlackBerry perceived the iPhone as “one more fish in a huge ocean.” According to Jim, balsille, “Apple” smartphone could not compete with BlackBerry 8000.
The founder of Research In Motion Mike Lazaridis in the book wrote that he was shocked by the iPhone. Apple has managed to fit in a full-featured smartphone browser, whereas they could not use BlackBerry devices for security reasons.
Nokia: “there is No reason to change”
No major phone manufacturer in the early 2000-ies did not consider the iPhone as a possible threat. Including Nokia. The CEO of the company believed that Nokia do not need to change your approach to devices, software and business. However, he noted that the iPhone could stimulate the market and industry.
Bloomberg: “the iPhone will appreciate a pair of freaks who are obsessed with gadgets”
Matthew Lynn of Bloomberg called the iPhone a “luxury bauble that will appeal to several freak, crazy gadgets”. He believed that the Apple smartphone will not have a significant impact on the mobile industry and not compete with the major players like Nokia and Motorola.
PC Magazine: “the rose will soon wither away”
Jim Louderback from PC Magazine suggested that the first Apple will sell many smartphones, but then iPhone sales will fall. His reasoning was based on history: the surge and the drop in sales of the original Macintosh in 1984. He attributed this to five factors: the lack of physical buttons, slow email, small battery, slow Internet connection and high price.
Gene Munster: “iPhone will sell tens of millions a year”
But not everyone was pessimistic in relation to the iPhone. Piper Jaffray analyst gene Munster predicted extremely high sales of smartphones. He believed that the iPhone is a hybrid iPod and mobile phone, and thus be able to attract a broader audience. He predicts that by 2009, Apple will sell 45 million devices per year. In 2009, the company sold only 20.73 million devices, therefore, the forecast of Munster was wrong.