“Tinkoff Bank” has released a video resembling a promotional video with the presentation of the iPhone 7. A two-minute video called “10-year history Tinkoff Bank” tells about the development of the company since 2006.
Editing a blueprint repeats a promotional video shown at the presentation of the iPhone 7. Rhythmic music on the screen appear the main points of the company: “the biggest online Bank in Russia”, “600 000 calls per month”, “6 000 000”, “best mobile banking” and others.
Guide “Tinkoff Bank” gave clear that has no plans to use the video for marketing purposes, or promote their products. The clip was filmed for the anniversary, and for this purpose only, it was posted on the official YouTube channel. Why the creators of the video copied the style of advertising the iPhone 7, the Bank’s representatives explained. In September at the presentation of Apple in the video “iPhone 7 and iPhone 7 Plus in 107 seconds” company told about their main autumn novelties.
It should be noted that “Tinkoff Bank” was the most reklamiruet brand in Russian television. According to official reports, the company spent during the first half on customer engagement 3 billion. According to analysts TNS, in the first half of this year, “Tinkoff Bank” bought from more than 18,600 GRP – 5.5 times more than in the second half of 2015.
In advertising “Tinkoff Bank” mentioned another brand – Mastercard, largely because of this payment system are also included in the list of most advertised brands on TV, her presence in the air has increased almost 20 times. More financial institutions among the most advertised brands and advertisers no.
