Publishing quarterly reports, Apple is known for the ability to find the “spoonful of honey” any “barrel of tar” and last period was no exception. While revenue from iPhone sales grew by only 1%, while revenue in China decreased by 14%, the management of the Corporation declares regular records. Their main part is connected with the popularity of iPhone 7 Plus, which remained in deficit until the beginning of this calendar year.
During the announcement of the earnings report, Apple CEO Tim cook was asked about the reasons for the decline in demand for iPhone in the United States. Analysts 451 Research say that the number of people willing to buy the “Apple” smartphone has reached 9-year low, while the share re-buy the Apple smartphones in the United States decreased to 80% of the total number of iPhone owners.
“I have not had the opportunity to read this report – said cook. But overall, what we see is a pause in the purchases of the iPhone, which is associated with earlier and more frequent rumors of future models. It is a fact installed and probably explains the data”.
Apple CEO explained that the details of this report do not know, but admitted that the company is watching “a pause in purchases” iPhone. According to him, this is due to the earlier appearance of news about future iPhone models, the company, as well as a significant increase in the number of such news.
In cook’s opinion, potential buyers knowing about the upcoming release of the new flagship, not willing to buy the existing iPhone models, preferring to wait for the new model.