Apple takes into account the preferences of consumers from China in product design, said CEO Tim cook in an interview with China News, stressing the importance of this market for the Corporation.
According to cook, it is distributed including to the colors of the iPhone 6s. In particular, the decision to add the iPhone in the color “rose gold” is largely dictated by the popularity of this shade in greater China – in China (including Hong Kong and Macau), Singapore, and Taiwan. The company decided that this model will be popular here, and just as in the case of adding an option Golden color iPhone will cause a resurgence in popularity.
“I hope that Chinese consumers will enjoy the iPhone 6s in the color pink gold,” said Apple CEO Tim cook in an interview with China News.
Currently China is the second largest market for Apple after the U.S., in January-March 2015 it accounted for 29% of the company’s revenues.
Demand for new iPhone 6s and 6s Plus in China are unlikely to disappoint Tim cook, despite stiff competition from cheap Android-powered devices. “Grey” importers have already set much higher prices are to mainland China iPhone 6s, especially on the color model in pink gold.
Through informal channels on iPhone 6s 16 GB and 64 GB of memory in China, you can pre-order at the price from to 16800 18800 yuan ($2634 to $2948), and another 3,000 yuan ($470) will have to pay extra for the model in case color rose gold.
For comparison, in the online Apple store in China the price of new products is in the range from 5288 before 6088 yuan ($829 to $955).