Apple has updated the official online store, adding new advertising illustration with Apple Watch. The company is positioning the wearable computer as an integral part of the brand ecosystem.
In strict accordance with the new party line of the title page of the resource store.apple.com now is decorated with a still life of four flagship products Apple – MacBook with Retina display, iPad Air 2, iPhone 6 and Apple Watch. The company stresses that these devices are designed to work together.
“They are great at working together. Begin editing photos on your iPad and finish it on your MacBook. Sync playlist from iPhone to Apple Watch. And share messages iMessage between any two Apple devices,” says on the Apple website.
Users of the Apple Watch can receive calls, messages, mail messages by connecting to an iPhone. Model Apple Watch Sport with blue strap on illustrations combined with the Wallpaper on the screens of the iPhone and iPad.
In the Russian branch of the Apple online store the Buy button for Apple Watch is not active yet. The link is to a section of the site with a description of the device. According to rumors, the Cupertino plan to start selling smart watch in the countries of the “second wave” next month.