The whole truth about the restored iPhone in Russia
30.06.2015 Erika J. Wells 0 Comments
Recently in the largest online stores in Russia there was a restored iPhone – “iPhone 5s like new with 16 GB of memory. The model is in the range of 25 000, while for a really new device will have to give official 39 990 rubles. The representatives of retail, told Hi-Tech Mail.Ru about this unique offer.
Program, the new device operates at Apple for many years – the company sells such devices including through its own online store, for example, in the United States. “As new iPhone” is previously used by buyers in various countries around the world of Apple devices, which run the factory restore procedure, replace the case and screen before finding a new owner. For example, the phone could be exchanged on the trade-in program at Apple stores, or the gadget could be identified manufacturing defect – for example, marriage dynamics. The client changed it to new one. Then the gadget defect was transferred to plant Apple, where this defect was eliminated. After that, this device also, the factory changed the screen and case. After which it is Packed in box with new charger and headphones. This is a fully functional unit with complete documentation. Such devices are factory 1 year warranty. But to make the client understand the difference, this iPhone is called “restored,” so it was easy to distinguish from new.
In Russia the first partner of the brand, which sells such devices in our country, was the “Messenger”. Devices retailer receives directly from Apple and sells for the price of 24 990 rubles. “For buyers, the benefits of purchasing such gadgets is obvious. The client receives essentially a new device with all the advantages and guarantees Apple, but at a significantly reduced price,” as told in the press service of “Coherent”. The customer response to novelty was positive: “This is because the buyer, seeing the product card description of the gadget, or getting advice on the device in the store, realizes that in fact gets a new device. In the item card iPhone 5S 16 Gb fully described, what is this device, fully described the process that hosts the gadget before it even reaches the store shelf”.
“Relatively “iPhone 5s as the new” it became immediately obvious that this product at this price is bound to succeed, which is confirmed by our current sales, – have told in a press-service of “Technosila”. – At the moment we offer iPhone 5s like new at the lowest possible price 22 990 rubles.” In “Technosila” I suppose that the appearance of this product on the Russian market primarily due to the desire of Apple to increase its share by providing a modern product in the price range that they could not cover the basic models in the new exchange rate. “In any case, it is worth noting that the current party is more of a pilot, since the number is relatively small for the market. We gladly support all initiatives are aimed at providing the best products at the lowest price,” – said in “Technosila”.
“Running sale restored iPhone, Apple reopened a price range from which went in December 2014, – speak in “Hardware”. – We are seeing a tremendous demand for restored iPhones. They are much cheaper than new devices such as the iPhone 5s is “Yulmart” 32 990 rubles, official Apple store – 39 990 rubles. Restored model we sell at 22990 rubles.” On all those goods are scarce, the distributors of “iPhone 5s as new is no longer available, and while the exact date of delivery of the next batch to Russia is unknown.
“the iPhone 5s at the moment, along with 5 & 4S is the most popular models in sales, among all the iPhone – mostly it’s a matter of cost,” says the representative of “M. Video” Anton Panteleev. – Mass production of these models is minimized and support demand through restored units will be the correct solution. Buyers on restored vehicles react very positively, because the device itself is basically brand new, except for some details, such as CPU or memory slots. 5 days from the moment of their appearance, without any promo, we have already sold more than a thousand restored my iPhone. In “M. Video” for this iPhone 5s asking 22 990 rubles.
Also more than two weeks restored the iPhone sold in “Eldorado”. According to Alexey serdyuchenko, Vice President, purchasing of the company “Eldorado”, to devices there is a very high demand. “The release of this product to the Russian market right now can be explained by the fact that enough time has passed since the release of iPhone 6 buyers started to take previously purchased iPhone 5s and purchase a “six”, as well as the desire of Apple to sell more phones at the expense of really attractive price offer”, – said Alexey serdyuchenko. At the moment, the retailer sold a few thousand restored the iPhone 5s.
Well, obviously, the phrase “restored my iPhone does not scare the Russians. It is hoped that with a new party will come and versions with more memory.