The share of Samsung in sales of smartphones and phones in Russia for the period from 5 to 11 October 2015 declined markedly. This is reported by “Vedomosti” with reference to three major retailers. The decrease in revenue of Samsung in Russia coincided with the beginning of sales iPhone 6s and iPhone 6s Plus.
For the period from 5 to 11 October 2015, revenue from sales of mobile devices Samsung in Russia decreased compared with the previous week from 23.5% to 19%. The share of gadgets Korean manufacturer has also declined from 16.9% to 14.9%. In the smartphone market share of Samsung in the money for the week decreased by 4.9% to 19.6%, in pieces by 2.1% to 18.1%.
In this period in Russia began selling the new iPhone 6s and 6s Plus. Employees of retailers attribute the decline in the share of Samsung with the advent of the new smartphone Apple.
Analysts believe that the release of the new Apple smartphone was not the main factor in the decline of sales of Samsung. “The share of Samsung in the Russian market of smartphones have been declining for the past few weeks. With the release of the new iPhone 6s can bind about 30% of this reduction, and the remaining 70% is explained by other factors, particularly the reduction in representation in the retail”, — said the President “Euroset” Alexander Malis.
“In early October, Samsung has close to the lowest values of the year: in mid-July, the brand’s share amounted to about 14.5% in sales and revenue is around 23%. However, to compare Apple and Samsung combined in the segment of smartphones and mobile phones incorrect because Apple’s feature phones does not trade,” — said the representative Svyaznoy Maria Zaikina.
Agree with this, the representative of MTS Dmitry Solodovnikov. “Opponents Samsung manipulate these figures to show the decline in the share of Samsung. The end of the beginning of October most likely show modest start of sales of new iPhone models in Russia”, — said Solodovnikov.
Samsung, meanwhile, argue that in absolute terms, smartphone sales match the current season and have not changed significantly.
