For the first time in the history of the company, the share of expensive models in the sales of smartphones Samsung has dropped below 30%. This is stated in the report by research firm Hana Financial Investment.
According to the company, the high-level, belonging to the rulers of the Galaxy S and Galaxy Note, took only 29% of smartphones Samsung sold in the first quarter of 2017. The largest share of such products (about 75%) recorded in the second quarter of 2013, when Samsung released the Galaxy S4. Subsequently, the rate gradually decreased, in 2015, it fell below 40%.
As reported by research company Strategy Analytics, reducing implementation expensive models is reflected in the average sales price of Samsung smartphones. In 2016 it is $289, which is 20% less than the value a year ago. While the iPhone index ASP increased by 7% to $645.
According to the researchers, Apple controls almost 80% of the profits in the global smartphone market, which indicates the ability of the California giant to offer expensive products and minimize production costs.
Experts estimate that in 2016 the operating profit from sales of smartphones globally reached $53.7 billion In this sum, the share of Apple had $44.9 billion of income. Operating profit margin of the company reached 32.4%.
Samsung in the asset is “only” $8.3 billion quarterly profit in the smartphone market. One of the main problems last year South Korean giant was the opinion of flagship devices Galaxy Note 7 because of their explosivity. Largely because of this, operating profit margin of Samsung accounted for only 11.6 percent, while revenue declined to $71.6 billion from $75.2 billion in 2015.
In the coming days is expected presentation of the new flagship smartphone Samsung — Galaxy S8. Analyst, Investment and Securities But Ken-so (Noh Kyeong-tak) expects that Samsung will be able to realize a total of more than 60 million copies Galaxy S8, and through this product the company’s operating profit for the second quarter of 2017 will increase to a record of 12.1 trillion won ($10.5 billion).
If the forecast will be a reality, Galaxy S8 will outstrip its predecessor in popularity.