The behavior of the ruble in recent days has given rise to another wave of panic among Russians. The rise in price of foreign currency will be reflected in the prices of smartphones. Russian retailers and manufacturers told what to expect from the mobile market in Russia and in the near future to behave like the price tags.
The first on the next fall of the Russian currency reacted directly smartphone manufacturers. Despite the fact that Samsung didn’t plan to raise prices on its products, on Thursday it became known that the prices rise is expected to average 10% for equipment of medium and premium segments.
“Given the current growth rate of currencies, we consider the possibility of increasing prices. First of all it will concern the category of smartphones is high and premium segments. The level of increase in retail prices for these products can be about 10%. The decision will be made soon,” — said “the Newspaper” in a press-service of the company.
The Chinese company Huawei, which produces not only low cost smart phones, but the first “Google phone” Nexus 6P, told that they did not plan to raise prices on their devices, but in a critical situation are willing to take such a step. “Unfortunately, in the case of the deterioration of the economic situation in the country will have them (pictures) to correct,” added in Huawei.
Another Chinese company Meizu has warned potential buyers about price reviews on Meizu Pro 5. Both flagship models, regardless of color, has risen to 2 000. The price of 64 GB version with 4 GB of RAM is now 42 990 rubles, and 32 GB with 3 GB of RAM — 39 990 rubles.
About the price changes on the iPhone as yet unknown, but judging by the situation with the prices for other Apple products in the Russian market, the company will have to take extreme measures if economic situation will not change. So, before the new year holidays has risen, Apple Watch, and on average, 20-25% increased the prices of apps and in-app purchases in the App Store.
Representatives of mobile operators said that monitoring the situation on the market. Some have already received from suppliers of goods notification of an increase in selling prices, which can not affect the cost of smartphones in retail networks.
“Some vendors really sent us notice of an increase in selling prices for its products”, — reported in a press-service of “Beeline”.
According to the press-Secretary of JSC “MegaFon” Yulia Dorogino, in operator’s retail network the price increase is not planned. As told the press Secretary, the highest sales for 2015 showed a budget smartphone, which expanded their range and to increase the number of suppliers.
The press service of MTS said that not raising the prices on the device in the retail network because of fluctuations in the beginning of 2016.
“Moreover, a number of models such as the iPhone 5s, the price was even reduced, — said the press Secretary of MTS Dmitry Solodovnikov. — We are closely monitoring the situation on the market and are guided by our pricing strategy.”
Russian retailers are also expected to increase the cost on all products. While a sharp increase in the price of gadgets keeps the ready availability of technology that retailers acquired before the fall of the Russian currency, but new parties will be bought at adjusted price, as has already warned most vendors of smartphones.
“Our suppliers have warned us of the increase in commodity prices due to the weakening of the ruble. We do try to keep prices in its stores due to availability of inventory. Also will continue to work with providers to smooth the impact of exchange rates on market price. We see increased demand, but attribute it to the fact that now people are making a planned purchase,” said “Газете.Ru” in a press-service “M. Video”.
About a possible increase of purchase prices of the products told in a press-service “Coherent”. Therefore, it is possible that in the near future the price of foreign equipment of different brands will change in a big way.
According to experts, the price increase may range from 10 to 30% depending on the category of products of the brand. “In “the Messenger” has not yet raised prices but it’s likely we will have to do it in the nearest future”, — said the representative of the retailer.
According to the correspondent of “Vedomosti”, in one of the electronics stores Media Markt prices of commodities started to increase. The price increases will affect top-end smartphone models: Samsung Galaxy Note 5 Samsung Galaxy S6 Edge and Samsung Galaxy S6 Edge+. However, while the change in the price concerned, apparently, only part of the gadgets that other models, such as Samsung Galaxy S6, you can still purchase in the online store at the price specified on the website.
