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The price of iPhone 7 in Russia for the first time fell to its psychological mark

Sales of the new iPhone 7 and iPhone 7 Plus was started in Russia in late September at a price from 56 990 rubles. As found by analysts of Hi-Tech Mail in the study, three months later, Apple’s flagship phone fell in our country is 19%.

Last week the official price of iPhone 7 with 32 GB of memory in the official online Apple store is 52 990 rubles (for 4000 rubles below). However, retailers apparatus in the basic configuration offered even cheaper. Low price “Apple” flagship has reached 40 000.

Observers expect the lower cost iPhone has become a consequence of the prolonged strengthening of the ruble. Previously, Apple has reduced prices on all of its products in Russia, including the iPad, Mac and AirPods, cheaper gadgets and some major retailers, including Svyaznoy, re:Store and mobile operators.

Many stores offering iPhone 7 at a price close to 40 000 rubles, say for smartphones have been certified PCT/EAS. That is, the device official. However, experts recommend that before buying check the seller’s certificates, in order not to lose the warranty from the manufacturer.

There is a perception that Apple is the so-called “global warranty” which will extend to your favorite “Apple” machine, where would you or purchased. However, it is better not to save, but to buy an iPhone in the country of residence.

Technical support representatives said that in addition to the phone model, serial number, IMEI/MEID and ICCID, the device has a “model number”. This is the four digits after the letter A in the device body after brand. In order to ensure that your camera will not bring you problems with service in Russia, compare these numbers. They should be 1778 to 1784 the iPhone 7 and iPhone 7 Plus.

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The same iPhone model may have different Assembly, and this is determined by the service in the country. Theoretically, you will be able to purchase such devices and in other countries. Need to know what is worth paying attention to.

Few people know that in addition to the annual warranty, Apple certified in Russia, will receive an additional year warranty according to the law “On protection of consumer rights”.

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