Today, every third shop in the United States support payment service Apple. About it told the Vice-President of the direction Apple Pay Jennifer Bailey.
Speaking at the Code conference in San Francisco, Bailey spoke about the success of Apple Pay. According to her, today, more than 35% of stores in the United States supports this system, and just two years ago the share of such stores in the US market amounted to 4%.
Payment system from Apple was announced in September 2014 along with the iPhone 6. When approaching a payment terminal user selects a card on the smartphone with which to make the payment, identificeret transaction using the touch fingerprint scanner Touch ID and receives notification about the payment in the form of messages.
According to the Vice-President of Apple, many users appreciate the ease of use of iPhone and Apple Watch for payments instead of traditional Bank cards.
Apple is promoting its service in different ways, for example, buyers of products Adidas offers free shipping within one-two days. And for members of The New York Times offers 50% discount.