On Thursday in 12 countries around the world began selling the iPhone SE. Apple has gone on a risky step, introducing the 4-inch device the design almost three years ago. However, a compact smartphone with top-end filling offers a lot of opportunities, atypical for devices of an average price category. According to analysts, during the first weekend since the launch of new products in Russia were imported from 300 to 400 “gray” iPhone SE.
According to Hi-Tech Mail.Ru from 31 March to 3 April sellers imported into Russia about 400 new compact smartphones Apple. They were sold at the price of 50 thousand to 55 thousand rubles, but later the cost was reduced to 45 000.
“The first day of sales sold about 50 pieces of smartphones, the weekend by reducing the original price score approached 150. SE iPhone sales in Russia in the first weekend, completely failed, many retailers due to lack of demand do not even have to carry smartphones from abroad. Step Apple to release a new smartphone in the design of the iPhone 5, at least, controversial,” — said the head of the strategic communications Hi-Tech Mail.Ru Anton Spiridonov.
Experts explain the weak sales of the “grey” iPhone SE the upcoming launch of the smartphone in the official retail. The smartphone will debut in Russia on 5 April.
Last year, reminiscent of the source, in the first weekend of the expense of imported “grey” iPhone went on thousands. In particular, during the first weekend in Russia appeared 15 000 iPhone 5s / 5c and 5,000 iPhone 6 / 6 Plus. With the onset of the crisis and rising prices, sales dropped to 500 units of the iPhone 6s / 6s Plus.
Pre-order iPhone SE in the countries of the first wave started on March 26 and March 31 will begin sales in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, UK and USA.
Pre-order the iPhone SE started in Russia on March 29. In our country the price of the official models start with a mark of 37 990 rubles for the version with 16 GB of memory. The model 64 GB will cost 47 990 rubles.
