The number of subscribers of the music service Apple Music after a year and half after the launch exceeded 20 million people. This was announced by Apple senior Vice President eddy cue the music publication Billboard.
According to Apple, the number of users streaming service of Apple for the last three months increased by 3 million people. Apple Music increased the audience, despite the external factors, in particular the shares of the leading service for streaming Spotify offered three months of premium subscription for $1.
Apple launched the Apple Music with access to the iTunes library and the catalog, which includes more than 40 million songs, 30 June 2015. In October last year during his speech at a technology conference in California, Apple CEO Tim cook announced that the music service has to pay 6.5 million users. Another 8.5 million users are testing the service in trial mode. For comparison, Spotify in June 2015 said that he had 20 million paid subscribers. While Spotify is also presented as on Apple platforms, for example, and on devices with Android and Windows.
Then Apple denied reports that the Apple Music services declined 48% of subscribers. In Cupertino said that figure is greatly inflated, and the service continued to receive 79% of users.
In February 2016 in the podcast John Gruber top managers of Apple eddy cue and Craig Federighi noted that the audience of Apple Music in early 2016 reached 11 million people. In this figure, the company managed to achieve in just six months. While the main player of the market of streaming music services Spotify on achieving the same result took six years.
In April during the announcement of the financial report of Apple Tim cook has announced that a paid subscription to Apple’s Music scored for 13 million people. In September, the iPhone 7, it became known about 17 million paid subscribers. By the end of the year, as expected, the Apple Music audience grew to 20 million people.
The main competitor of Spotify has increased its audience of paid subscribers in 2016 from 28 million to 40 million people. The growth of user base service experts attribute primarily by the dumping of a competitor. Apple holds the subscription cost at Apple Music at the level of $9.99. Company leash proposed tariff plan for students who can subscribe to a music service with 50% discount.