American musician Jerry Lawson has filed a lawsuit against Apple for illegal use of his music in advertising the iPhone 6. A 15-second promotional video really sounds like his voice, but the song itself is owned by the British DJ Jamie xx, who used the voice of Lawson in the mix.
Jerry Lawson, who played in the 70s in a band called the Persuasions, outraged by the behavior of the marketing Department of Apple. According to him, he did not give any consent to the use of their vocal abilities in advertising “Apple” products, and thus his rights were violated. In the mix DJ is a fragment of the song “Good Times” in which he is the word full has no rights. However, Lawson is still involved in her writing, and then sue the company it can legally.
His reference to Apple said, “the Voice of Lawson used in the popular and recognizable advertising company. The musician saw the movie and I am sure that his fans, who stumbled upon the video, were deceived and decided that he was cooperating with Apple or gave consent to use their voices.”
Track group the Persuasions called “Good Times” was released in 1971 and did not become popular. In 2015 Jamie xx together with the rapper Young Thug and a DJ Popcaan released a song with the same name.
It soon became clear that illegally used the voice of Jerry Lawson, who was not listed as the author. However, without going to court: the representative of the Persuasions Jimmy Hayes acknowledged that the agreement for use of part of the song was, just that he “forgot about it”.