Svyaznoy reduced prices for smartphones and tablets, the discount is 30%. Previously, the cost of gadgets peresmotrel “Euroset”, is prepared to engage in “war” and MTS.
As of Friday evening, April 1, the maximum reduction of prices in the online store seller of electronics was 18% compared with prices on 29 March and 29% in comparison with the prices of March 3, it follows from the calculations of Rbc. Reduced price — response “Liaison” to the actions of competitors, recognized the commercial Director of the retailer Nikolai Pulic.
Svyaznoy reduced prices more than 300 models of gadgets and accessories on the evening of 31 March, said the representative of the company Maria Zaikina. According to her, the reduction applies not only online store, but also retailers. Judging by the website of the online store “Svyaznoy”, compared to 29 of March the company cut the price of the iPhone (from 500 rubles to 4,000 rubles., or 1-5%). Now the cost of 16 GB version of the iPhone 6s is 51 990 rubles (previously 52 490 rubles), the model 64 GB will cost 61 490 rubles (instead of 61 790 rubles), with 128-Gigabyte model is offered for RUB 990 67 68 490 rubles instead of the previous day.
Cheaper smartphones and other brands: HTC (500 rbl. to 2 thousand rbl., or 6-15%), Lenovo (500 rubles to 5 thousand rubles, or 7-18%), LG (800 rbl. to 5 thousand rbl., or 7-13%). Smartphone Dual SIM Lumia 430 fell more than 30%, up to 3 500 RUB. Also the prices have dropped on tablets, photo equipment, smart watch and accessories.
Before, how to reduce prices, “Svyaznoy” increased purchases from suppliers to provide a sufficiency of goods. The retailer hopes to increase revenue from the sale of those goods for which prices are decreased not less than in 1,5 times (the share of these products in the total assortment of the representative of the company does not disclose), and to generate revenue through sales of additional services to gadgets, she said.
“The messenger” not the first among the major mobile retailers reduce the prices of mobile devices in recent days. Yesterday “the Euronetwork” has reduced the prices. The retailer began preparing for this for five months, also increasing the purchase of gadgets.
After the innovations in “Euroset” and “Coherent” on the revision of the pricing policy announced and MTS, which owns the largest network of salons of cellular retail in Russia. From 1 April, the operator has reduced the prices on 5 thousand items of goods in the retail. According to him, the maximum discount on smartphones from 5 to 9 thousand rubles for individual models of Apple, Nokia, Samsung, Alcatel, and Asus, and tablets — 12-13 thousand rbl. for devices Sony Tablet Z3 and the Apple iPad Air. As follows from the calculation of RBC based on the data of the online store MTS, to 1 April compared to March 29, the price of Apple smartphones fell by 500 roubles to 2 thousand roubles (1-3%), HTC — 2-4 thousand (10%), Alcatel — on 1 thousand roubles (6-20% depending on model), Samsung 500 rubles to 5 thousand rubles (4-10%).
In addition, MTS announced that it will start to return both new and existing subscribers 10 thousand rubles. on the mobile phone when you purchase the Samsung Galaxy S7 Galaxy S7 Edge. The same mechanism of reverse subsidies MTS “soon” plans to extend to budget smartphones (up to 5 thousand rubles.), said Solodovnikov. According to him, the actions of the company — continuing last year’s strategy: in April 2015, MTS has reduced prices of gadgets, discounts amounted to 10-30%.
The situation of the “price war” may continue for a long time, because retailers are fighting for customers, and the price is the only thing you can to attract them, said General Director of analytical Agency TelecomDaily Denis Kuskov. The market is stagnating, so competition for customers is growing, he recalls. In 2015 smartphone sales in Russia fell by 8.4% compared with 2014. Such a policy will lead to lower profitability and loss of clients could adversely affect revenue, says Grand.
