Another example of the thoroughness Apple led gene Edwards from Businessinsider. If you go with am at any Apple retail store, you will notice that all MacBook screens exhibited under the same angle. Employees who open the store, use the mobile app to install all the screens at the right angle.
Consultants in Apple stores must ensure that the product has caused an overwhelming desire to approach and to touch the device. Great task workers branded retail outlets of the company consists, as it turned out, that the laptop display was located at the correct angle. Charter Apple the angle must be exactly 76 degrees. Moreover, according to Edwards, this rule has recently changed. Earlier, laptops were opened at 70 degrees.
“New angle covers closer to 90 degrees. This will make the laptop a little closer to the buyer than before,” explains Edwards.
The journalist compares this technique with Apple “girl in bar” – sometimes it really can absorb all your attention. Yet she does nothing – just sits with his back to you, slightly deviating. At least so it seems at first glance. Something in her posture lures that calls you to come closer. So does Apple.
Every employee of Apple in the morning in the workplace includes first iPhone and launches the application “Simply Angle” (“just a corner”), enabling the position of the laptop “seductive”.
Analyst Forbes, Carmine Gallo also analyzed such “machinations” Apple came to the conclusion at an angle of 76 degrees the user want to go straight to the laptop and configure.
Thus, when you inadvertently enter an Apple store, you just need one look at the new MacBook and all, as they say, the client is ready.
