Report Apple I pinchartl 2016 has revealed a few interesting moments. First, in Cupertino acknowledged that the strengthening of the dollar prevents the company to sell more iPhones in certain regions of the world. Secondly, the average selling price of Apple smartphones in the past quarter increased from $687 to $691, and the rate of return is not much affected because timely correction of retail prices. Thirdly, in emerging markets the BRIC countries, the company sees great potential and intends to leave with them, or to stop investing in the expansion of retail chains.
Apple also realized that many proponents of the company’s products can live a year or two without upgrading to iPhone, being content with the old model. CEO Tim cook at a press conference stated that the majority of iPhone owners don’t update a smartphone every year or even every 1.5 years.
Only 40% of buyers of new smartphones – iPhone 6, iPhone 6 Plus, iPhone 6s or 6s Plus – the day before the announcement of the “six” in 2014, already owned any models of Apple smartphones. This means that of the five owners of “Apple” communicators only bought two new items with a larger screen size, the other three from September 2014 not updated your iPhone to a new one.
Last quarter Apple sold 74.8 million iPhone, raising this to $51.6 billion for the First time since 2007, the growth in sales of iPhone is measured such modest values. Even cook admitted to analysts that Apple expected a decline in iPhone sales for the quarter, but was able to “get to zero”. He hoped that those 60% of owners of previous models of the iPhone will upgrade to iPhone 6 or iPhone 6s. Every hour in the last quarter, Apple sold 34 000 iPhones. This is two times more than in the last quarter of 2014, and four times more than five years ago.
By the way, the share of iPhone owners who switched to newer models, grew very slowly. Exactly one year ago after a quarter since the release of iPhone 6, the proportion of buyers of new iPhone barely exceeded 15% and it was a quarter in which Apple sold 74,5 million iPhones around.
Millions of users worldwide continue to use the iPhone 4s and iPhone 5 and are potential buyers of smartphones with iOS. This fact should be remembered every time it is read the next note about the upcoming drop in sales of the iPhone and “the decline of the Apple”.