In the second quarter of 2016 Apple has reduced orders of processors compared with the same period last year, reports the resource DigiTimes, which draws information directly from the industry. And, despite the launch of new SE iPhone and 9.7 inch iPad Pro, Apple orders for the supply of chipsets proved to be only slightly higher than in the first quarter.
Moreover, the suppliers of integrated circuits has hinted that supplies chips for the iPhone 6s and iPhone 6s Plus in the second quarter are likely to be twice lower than in the previous quarter. Simultaneously it became known that supplies of iPhone SE in the second quarter are expected to be 4-5 million smartphones. And, therefore, they will not be able to compensate for the lower shipments of the iPhone 6s and iPhone 6s Plus, and the Apple will not avoid the fall in sales of smartphones in the second quarter.
This information contrasts with reports that China alone users ordered more than 3.4 million iPhone SE. After all, it is unlikely that more than half of all iPhone sales SE in the world will have one market, even one as large.
According to Digitimes, this is due to the organization of the procedure of receiving pre-orders in China. Unlike Europe and the U.S. the manufacturer does not require users to make any advance payment for your order, and the procedure of pre-order is limited to filling out the form with a return address, which will receive a notification about the appearance of the smartphone on sale.
Hopes for increased orders providers associated with the third quarter, when is the release of the new generation iPhone and iPad. Sources clarify that in this period the volume of orders processors will habitually return to a high level, explained by the release of the iPhone 7 and iPhone 7 Plus. And the current sagging demand was predicted by Apple CEO Tim cook.
