Even the most ardent fans of Microsoft’s clear that despite the success in the PC market, the company’s botched attempt to make a successful business to produce smartphones. This fact is recognized by CEO Satya Nadella at the conference WSJD Live.
In communicating with the chief editor of the Wall Street Journal Microsoft CEO talked a lot about the future of augmented reality, telling about the unprecedented prospects of the helmet HoloLens. However, raised and painful themes of the past. In particular, Nadella acknowledged that the company from Redmond failed to cling to the explosive growth of the smartphone market. “We obviously missed the mobile boom,” he said.
But despair not worth it. Microsoft is committed to invent the computer of the future: “Now we have to make sure that we create new device categories”. First and foremost, this applies to augmented reality and helmet HoloLens. “The computer of the future for me is a mixed reality. Your field of view becomes infinite display. You see the real world, and virtual objects and holograms”.
According to the head of Microsoft, augmented reality will be widely used in various fields – universities are already using such technology to teach students, and furniture and hardware stores can master the rendering of services on a “virtual fitting” of the goods in the interior of a particular house. Naturally, the designers and sellers of real estate, these technologies also open up new opportunities.
Nadella stressed that the current generation HoloLens is just the beginning. Everything is moving now Microsoft, the invention of new computers. “We are the company for creators and artists. It is a brand to which we aspire”.
