The increase in the number of users of the payment system Apple Pay a year after launch slowed down. The service continues to gain new customers, but not as active as last year. About it reports Reuters with reference to the study by Phoenix Marketing International.
In the period from February to September 2015, the number of U.S. users who choose to use Apple Pay, only increased from 11% to 14%. Given that the service became available in October of 2014, it is easy to see that at the initial stage of growth was more active.
An Apple representative declined to comment on the report of analysts, but according to Microsoft, the number of transactions Apple Pay is growing each month by more than 10%.
According to a recent poll by The Auriemma Consulting Group shows that 42% of iPhone owners in the U.S. use a payment service Apple Pay. 84% of those who use the payment service, conducted three or more transactions, 76% of respondents said that they used Apple Pay to pay for goods in mobile apps.
In early October it was reported that Starbucks is the largest coffee chain in the world, actively using new technologies will impose a payment through the service Apple Pay in some stores by the end of 2015 and will make such an option available in all 7 500 branches of its network in the US by the end of 2016. Next year’s payment services will also support the restaurant chain KFC and Chili’s.
A year ago Apple Pay has begun to take in 220,000 stores across the United States. Today a smartphone to pay in 1 million U.S. retail outlets. In addition to Starbucks to accept payments with your iPhone will connect restaurants KFC and Chili’s To the end of the year, Apple expects to expand the network of acquiring up to 1.5 million merchants.