New flagship smartphone Galaxy S6 may be the biggest mistake Samsung, which will continue to drag the company to the bottom. In particular, it follows from the report of experts of the investment Fund Oppenheimer.
For the first month after the start of sales of Samsung Galaxy S6 and Galaxy S6 edge flagship delivery devices did not exceed 10 million Thus actual sales to end users are still at a lower level. For comparison, during the same period after the appearance of the Galaxy S5 smartphone shipments were 11 million, last year Samsung was a flop. Income Koreans greatly decreased, particularly in the Chinese market, the fall in sales was 53%.
As a result, Samsung has moved from first place to fourth, and the leader was Apple, which improved its performance in the region of 62%.
Seoul is expected that Galaxy S6 will spur the company’s sales, but in fact the market is watching the further decline of sales of South Korean smartphones with simultaneous strengthening of the positions of Apple and Chinese companies. We are not talking about Samsung, as the market is the drop in sales of Android devices and from other companies.
“A key change in Galaxy S6 edge has been only hardware gadget: curved display case, like the iPhone, the new processor, fingerprint module and a camera with optical stabilization,” – said in Oppenheimer, noting that at the operating system level there are no significant changes. For many users this was not enough to change your current device into the Korean flagship 2015.
In Oppenheimer came to the conclusion that the main rival of Apple has lost the right direction, and now he come on the heels of Chinese vendors that offer similar solutions at more attractive prices.