On the background of the successful sales of the iPhone 6, on the one hand, and crisis in the Asian market on the other hand, analysts are revising their predictions for 2015 regarding new flagship models. According to analysts Digitimes Research, by the end of this year, Apple will have shipped from 80 to 85 million iPhone 6s and iPhone 6s Plus.
In total in the second half of 2015, Apple will put 125-130 million smartphones, but for the whole of the current year the volume of deliveries made 234-239 million iPhones.
The company expressed the view that the new smartphones advanced technology 3D Touch will not be able enough to whet the interest of users to the iPhone 6s and iPhone 6s Plus. But the absence of new partners among cellular operators and weakening demand in China in the first place, reflect on the novelties California giant.
In Digitimes believe that a more powerful processor Apple A9, camera with a resolution of 12 megapixels, support for fast LTE Cat 6 and the new display is unlikely to cause most users to upgrade iPhone 6 and iPhone 6 Plus.
UBS also made a forecast on new vehicles. The Agency believe that the iPhone 6s will have 70 to 75% of the total volume of sales of new smartphones Apple, while the iPhone 6s Plus will be left with the remaining 25-30%. Analysts draw attention to the fact that about two thirds of sales provide existing iPhone users who upgrade their devices. Since Apple claims that 73% of owners of vehicles have not purchased the latest generation iPhone 6 or iPhone 6 Plus, UBS see great opportunities for further sales growth.