Apple has reduced the prices of iPhones and iPads by 5-10% depending on models. Now the iPhone 7 can be purchased for 52 990 rubles. (instead of 56 990 rubles), while the new price of the iPad Pro is 44 490 rubles, 4000 rubles cheaper.
For 2016, the exchange rate of the ruble against the dollar varies, but mostly remained at around 66 rubles per dollar, strengthening occurred at the end of the year and continued in January. On Thursday, the dollar calculations “tomorrow” at the beginning of the currency auctions on Thursday has lost 24 kopecks in comparison with level of the previous closing and amounted to 59.33 ruble, the Euro rate decreased by 19 cents, to 63,11 of the ruble.
Responding to the strengthening of the ruble against the dollar, Apple has reduced the prices of their products in the official online store. The decline in the prices of different products ranged from 4 to 15 000 rubles. One of the most popular devices the iPhone 7 with 32 GB of memory fell from 56 990 to 52 990 rubles, 4000 rubles, or 7%. The most expensive units – 256-Gigabyte iPhone 7 Plus will now cost 78 990 rubles, having fallen in price by 7 000 or 8%.
AirPods wireless headphones dropped in price of 1000 rubles and are now 11 990 rubles.
An average of 10% decreased the price of Apple tablets. Now the iPad Pro in its base configuration a 9.7 inches will cost in the official online Apple store in 44 990 rubles (49 990), and the most advanced, with a screen diagonal of 12.9 inches and 256 GB of internal memory 82 990 rubles (was 92 990 rubles). The most affordable Apple tablet — iPad mini 2 with Wi-Fi and 32 GB of memory will now cost only 19 990 rubles.
MacBook Pro release 2016 fell by 3,000 rubles. Now the base model without a Touch panel Bar is 116 990 rubles instead of the 106 990. 12-inch MacBook fell from 106 to 102 990 990 rubles.