Apple Watch sales grew 250% after Apple dropped the price of the gadget by 50%. This is evidenced by the results of research conducted by Slice.
In March except for two major announcements at the launch of Apple told the news and some of lesser importance. So, “smart” watches Apple Watch Sport dropped $50. That is the most affordable model of portable computer with case 38 mm is now worth $300, and the 42 mm version will cost $349. According to the calculations of analysts who, it should be noted, took into account only the U.S. market, with the time of the announcement of reducing the cost of the Apple Watch, the interest in watches has increased significantly.
On the chart over the past 29 days showed that the number of user requests increased from 200% to 250%. The most popular model, according to analysts, an Apple Watch Sport with the case 42 mm, accounting for about two-thirds of sales.
Also in March, Apple unveiled its new watch bands for the Apple Watch. During the event it was noted that approximately one-third of owners of smart watches like to frequently change the straps, which confirms its positioning as a fashion accessory. New model made of nylon and is available in multiple colors. Just as Apple gave seven options.
According to analysts Slice, new nylon straps Apple are most in demand among consumers. At the moment they account for 60% of sales of all straps for Apple Watch. While sales of accessories for smart watches has somewhat diminished. In March, the average per buyer Apple Watch straps had a 1.6, in April – 1.3 per strap.
Watch – the first designed by Apple after the release of the iPad created from scratch. And while overall sales are good. Apple does not publish statistics, but, according to analysts, during the year we sold about 12 million copies of “smart” hours. At an average price of $500 it gives $6 billion in revenue. For comparison: in the first year of the release of the iPhone in 2007, Apple managed to sell “only” 6 million smartphones.
