Last year the average selling price of the iPhone dropped. These conclusions, as reported by Bloomberg, came analyst mark Moskowitz.
According to the study, the average sale price of an iPhone has fallen compared with the same period last year, from $691 to $688. At first glance, $3 is a minor difference. But if we remember that only in the last quarter of last year, Apple has sold about 76 million iPhones, the reduction in income is from 228 million dollars.
Part of this decline can be attributed to the influence of exchange rates – Apple gets over 60% of revenue outside the United States, where weakened national currency reduces the revenue of the company. Another reason is that many users today prefer to buy a more affordable model of the iPhone.
Smartphones have long reached the technical level at which to change them every year just makes no sense, tells Moskowitz. Even Apple fans using smartphones for a few years or until the device fails.
Another factor was the release of the iPhone SE, which was offered to users at a price below the usual. 4 inch mini flagship continued to affect the average selling price of smartphones after the release of the iPhone 7.
However, Apple is much more important that a more affordable smartphone, allows you to attract new users. And, judging by record revenue from sales of applications and services, the rate to reach a wider audience is justified.