The author of a biography of Steve jobs: Apple is no longer the most innovative company
11.05.2017 apleapplekot 0 Comments
The author of the first official biography of Steve jobs – Walter Isaacson believes that against the background of technological achievements of Google and Amazon Apple’s actions seems not enough enthusiasm. This American writer stated in an interview with CNBC.
Talking to reporters, Isaacson said that Google and Amazon ahead of Apple in innovation today are the leaders of IT-companies. In particular, Isaacson was surprised that Siri did not go beyond mobile devices.
“Apple is no longer the most innovative company – said the writer and journalist of CNBC. But they are good performers. Innovations in the field of virtual assistants, for example, introduced by Google and Amazon, not Apple.”
According to Isaacson that Google is taking important steps in the direction of home assistance. From Apple he’s waiting for something breakthrough that can change the market – jobs offered such decisions all the time.
The author of a biography of the founder of Apple believes that the Siri voice assistant was worth to promote as a home helper what are now the Amazon Echo and Google Home.
Rumored to be June 5 at WWDC Apple will unveil the “smart” column under the control of Siri. But the writer is confident that the time has passed and Apple need to promote innovations in other areas. “Apple’s a great company without a really new big breakthrough. But this is not in the DNA of the company,” he said.
Isaacson is not the first time criticized the iPhone maker. Three years ago, he said that Tim cook not have found their place in the company, resulting in finding their place is and Apple. In addition, the Board of Directors controlled the company for many of those who came in the days of Steve jobs. The writer has expressed confidence that cook should form their own team.