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The App Store officially launched on the advertising

Starting today in the App Store officially launched advertising. About this feature, Apple said in June at WWDC 2016. Today all the developers have the opportunity to use the new service Search Ads.

Advertising search store is not an invention of Apple. It is analogous to contextual advertising in Google Play. Now, before the search results users will see marked with a color stripe with the advertised game or application. Apple will show only those ads which match the query. This will help developers to more effectively promote its products. Those applications that have already been downloaded, the user will not see.

Activate an advertising campaign in the App Store very simple. It is sufficient to Fund your account, and then set a maximum threshold for the budget and to select the audience. To motivate the application developers to try the service Search Ads, the company gave everyone $100 for functional testing. Such a solution would allow anyone who wants to get acquainted with the peculiarities of promotion of programs and games in the App Store absolutely legal way.

Note that in the framework of the recent changes in App Store the company has also changed the distribution model of revenues from sales. Now such is shared between Apple and developers under the scheme 70/30. In Cupertino is not going to abandon the old scheme, but decided on some concessions. In particular, developers who will be able to retain customers on a subscription more than a year can expect a 15% decline in shares of Apple.

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These changes are a result of the change leaders the online store App Store in the beginning of this year is eddy cue is responsible for the development of the store assigned to Phil Schiller.

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