Tele2 has launched a new advertising carrier smartphone, which parodied Apple’s live event. In the video, the company touts the phone Tele2 Mini price in 2490 rubles.
Advertising focuses on the price of the device and no need to obtain the operator tariff. Leading to the scene in the form of Steve jobs (black turtleneck, sneakers, blue jeans and glasses) starts the presentation with the words: “Friends, let me name isn’t Tim is not Steve, but I am presenting a smartphone which does not include a mandatory tariff”.
“It has everything: dual SIM card, dual camera, 3G”, – he enumerates the advantages of machine. The audience expresses doubt: “I do not need a tariff for six months to connect, you want to say?” He replied: “Yes, for the low price we have nothing to hide!”
“In their advertising Tele2 always uses vivid imagery and sharp rhymes, bringing the idea of honesty — our key principles in work with customers. These videos effectively attract attention. All events and characters are fictional, any coincidences are accidental,” said a spokesman for Tele2 Olga galushina.
Tele2 Mini features a 4-inch display with a resolution of 800 x 480 pixels, 2-nuclear processor MediaTek MT6572, 512 MB RAM and 4 GB of expandable flash memory, battery capacity of 1500 mAh, operating system Android 5.1, dual SIM card and support 3G networks.
Well, Tele2 turned out more interesting smartphone. However, as the dialer for mom or grandmother, perhaps.