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TAG Heuer: Swiss watch manufacturers underestimate Apple Watch

The head of Swiss watch maker TAG Heuer, Jean-Claude beaver called upon his colleagues not to ignore the success of Apple Watch. In an interview with NZZ am Sonntag Biver said his company is in 2016 is going to sell 100-120 thousand copies of their version of “smart” hours, and by 2017, the year – over 200 000.

“If you think that the Apple Watch is not a clock, you are making a big mistake,” warned the beaver colleagues, noting that the Swiss watch manufacturers underestimate the success of the Apple Watch.

The TAG Heuer, part of LVMH holding company, is Switzerland’s only manufacturer of “smart” devices. The average price per copy is €1 400. Before beaver said that by the end of 2015, the company has sold 6 000 smart watches, and what annual revenue TAG Heuer rose by 2.5%.

TAG Heuer Carrera officially unveiled Connected in November of last year. The company noted that the demand created in collaboration with Google and Intel product exceeded all expectations: despite the high price of $1500, “smart” watches do not stay on store shelves.

“Given the success of these hours, we will develop a collection of different variations and materials at the end of next year or early 2017, said Jean-Claude Biver. — A new collection could include a version in a gold case decorated with diamonds”.

Note that according to available data, Apple is only for the III quarter of 2015 has sold around 4 million Apple Watch.

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