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Swiss watch brands Hublot and Michael Kors on the market “smart” hours

15 March in Basel opened the main jewelry and watch exhibition BaselWorld the year. New models here are the manufacturers of Patek Philippe, Rolex, Girard-Perregaux, Chopard, de Grisogono and other well-known brands. In recent years more and more Swiss watch companies stare at the segment of “smart” hours.

According to Bloomberg, the company Hublot, part of LVMH Corporation, also decided to try myself in this direction. Swiss manufacturer of classic watches can not be attributed to the founding fathers of watchmaking, as he appeared only in 1980. However, its products are in demand, and in the range have unique models, such as, for example, MP-05 LaFerrari.

Details about original smart watch company Hublot, unfortunately, no. Probably their development is not yet started or is at a very early stage. The company plans to officially introduce the device in 2017 or 2018.

The other hour workshop Michael Kors Holdings has already revealed to the world a collection of chronometers Access, including “smart” model running Android Wear. It will go on sale this fall for $395, which is comparable to the cost of the basic versions of the Apple Watch.

While the collection contains two models, differing in design and color. One is aimed at men and another for women. Technical characteristics of the device were not disclosed.

It should be noted that in the fourth quarter of 2015 smart watch from Apple and other manufacturers for the first time ahead of a sales Swiss (that is produced and exported from Switzerland) mechanical and quartz watches in all price categories for 200 000 pieces.

While American companies, even non-core, develop smart production models (for example, they released the brand Fossil in cooperation with Intel), sell watches produced in Switzerland are falling. So, for the last three months of 2015 it sold 8.1 million units of smart watches, and Swiss (made in Switzerland and exported from this country) is only 7.9 million And the Swiss clock refers to model all market segments — from the luxury and luxury to the mass market.

Just in case Swiss manufacturers are insured, developing their own “smart” models. In November of last year similar models announced TAG Heuer and Montblanc, and in December – the company Breitling.

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