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Swiss TAG Heuer introduced its first smart watch Connected [video]

Swiss luxury watch brand TAG Heuer, officially presented the “smart” watches Carrera Connected. This is the first wearable computer, created by the Swiss manufacturer, so it is not surprising that the event attracted the attention of experts in the field of watchmaking.

The presentation was held by Executive Director of TAG Heuer and President of watch division of LVMH Group, Jean-Claude Biver. “We are incredibly proud to be able, finally, to present the first smart watch, which incorporates 150 years of experience to the company. TAG Heuer watches Connected is a step into the future and an appeal to eternity”, he said.

The device, created in collaboration with Intel and Google, is traditional to the manufacturer, the case with bezel and lugs entirely made of titanium planted on a textured polymeric strap with buckle closure. In General, TAG Heuer Connected looks like a real chronograph with one difference – instead of the dial on it LCD display of high resolution.

Inside the case diameter is 46 mm processor Intel Atom Z34XX, which is built on the principle of single-chip systems – all functional elements are located on a single integrated circuit. RAM is 4 GB.

At the presentation, which demonstrated the smart watch in action, reported that they are working on Android Wear and can be paired with smartphones running Android (version 4.3 and above) or iOS (version 8.2 and above).

Contrary to the reviews online, which proclaimed digital chronograph “killer the Apple Watch,” Jean-Claude Biver said that he did not consider Apple as its rival.

“Carrera Connected is an exclusive, luxury watches, said Jean-Claude Biver. – We are not Apple. We are a watch brand. I forbid my colleagues to say that the Apple is our competitor.” Beaver called the target audience of the Apple Watch teenagers who previously didn’t wear watches. After they will test popular Apple product, they will go to the creation of the Swiss watch brand, he said.

The Connected cost TAG Heuer is $1,500. The device will be available with black, blue, red, gray, yellow, green and orange straps.

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