Apple CEO Tim cook during the earnings report of the company in September said that after the launch of the iPhone 6s to Apple ecosystem was joined by the largest number of Android users than ever before. This confirms the new study, according to which the owners of smartphones on the operating system Google is loyal to this platform when you update your gadget as long until it is the release of the new iPhone.
A new report by the Ericsson research center says that for most of the year 82% of Android owners loyal to OS. The comparable figure for iOS users — 73%. This statistic changed during the emergence of new flagships of Apple: customer loyalty increases iOS and Android owners to Google — falls. “The regular launch of new models of iPhone every September is causing significant changes in the patterns of behavior of smartphone users,” reads the report Ericsson.
“Within two weeks of the new smartphones on iOS the transition to new devices welcomes 93% of iPhone users, but the loyalty of owners of “green robot” is reduced to 76%. Two times more people are switching from Android to iOS after a new iPhone than to the beginning of sales,” reported Ericsson.
The company has explored markets in Europe, Asia and North America, observing the behavior of users of iOS, Android and Windows.
In the months preceding the presentation of the iPhone, about 1.7% of Android owners are upgrading their devices on a regular Android smartphone, and only 0.3% are switching to iOS. Meanwhile, 1.1% of iPhone owners bought a new iPhone, and 0.4% is spent on Android. It seems that the difference between 0.4 and 0.3 is not significant, but the system in General covers 80% of the smartphone market, while iOS is 15%. This means that more Android users buy their iPhone.
The Ericsson study highlights another interesting detail: users of flagship smartphones in most cases choose the next phone from the same series and from the same manufacturer. These people will continue to buy the iPhone and top Android devices next year.
It is curious that in the more developed markets about 60% of users switched to iOS with the iPhone 6s devices owned by only one year.
