Researchers at Piper Jaffray released a survey of American teenagers regarding the Apple products. They noted the increasing popularity of the brand among students and think that the release of the iPhone 6s and iPhone 6s Plus more promotes of Apple smartphones among teenagers.
As analysts have found out that the American computer electronics giant continues successful strategy to attract the attention of young consumers. Apple can be called an outstanding brand for American students, said the experts.
The survey revealed that 65% of respondents own an iPhone. This is 4% higher than a year ago (61%). 74% of Teens intend within the next six months to buy a smartphone from Apple. Almost half of the schoolchildren interviewed have tablets, and in 60% of cases, this iPad.
In total, the study involved 9400 adolescents from families with different income levels. 2700 of them live in wealthy families with annual incomes of $107 000, and the rest in families with an income of about $52 000.
Interest in the “Apple” gadgets is constantly growing. Since the survey in March this year, teenagers from the iPhone increased by 1 percentage point. 2 percent and grew the number of those who said that their next smartphone will be iPhone.
Observers believe that the popularity of Apple products is not only connected with marketing the company manufacturer. A considerable contribution to the victory of the company make other brands that failed in the struggle for the loyalty of young minds.