The share of streaming music services for the first time in history exceeded the total sales of electronic albums and CDs, reports the Daily Afisha, citing a report of the analytical Agency Nielsen Music. In 2016 on the streaming accounted for 38% of total sales of the U.S. market.
The report shows that compared to 2015 the share of music streaming services including Apple Music, Google Play Music and Spotify grew by 76%, and the total number of auditions — from 310 to 431 billion.
The most popular genres to listen online steel hip hop and R&B. Most online students prefer The Weeknd, Kanye West, Rihanna and Drake. Latest tracks over the past year, gained 5.4 billion in auditions.
Sales of digital albums declined by 20% (to 82.2 million compared to 102.9 million a year earlier), and digital tracks — 25% (to 723,7 million 964,3 million). The popularity of albums on physical media has grown: in 2016 sold 13 million copies of the vinyl LP disc — this is a record figure for the last 10 years.
In December, Apple announced that the number of subscribers to Apple Music after a year and half after the launch exceeded 20 million people. The number of users streaming service of Apple for the last three months of 2016, increased by 3 million people.
Apple Music increased the audience, despite the external factors, in particular the shares of the leading streaming service Spotify, which offers three months of premium subscription for $1.