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Stickers iMessage came to life in new ad for the iPhone 7 [video]

Messenger iMessage in iOS 10 has received a radical update. When Apple talked about a new way of communicating, she meant exactly that. In the new ad for the iPhone 7 marketing company focused on branded stickers for messaging.

The idea was to transfer the stickers between iMessage users, in the real world. In the 60-second clip called Sticker Fight iPhone owners walk around and make each other different labels, including animated. iPhone 7 show at the very end of the video, with the help of one of the characters in the movie put the sticker on a pleasant stranger.

iOS 10, according to Apple opens new ways to share emotions with loved ones through personalized features. Many developers offered new ways of communicating, including to select, and add stickers to the conversation, quickly edit, GIF or photo, transfer message, to send payments and to invite to dinner or a movie — and all this right in iMessage.

Animations, hand-written notes, Emoji that replaces words and sentences thanks to their recognition system, full screen animation, it seemed that the correspondence will never be the same. With the filing of Apple, the messenger turned into a real toy.

New promo video of the Apple refers to a series of Practically Magic, which is demonstrated in particular on Russian TV channels. To see the new iPhone 7 is available below.

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