The Chinese company LeEco, which develops a unified ecosystem, including China’s largest online video platform, content library, the range of smartphones and mobile applications and services has become a strategic partner of the Russian company SPSR Express. The latter will deliver smartphones, smart TVs and other devices LeEco to Russia. Start of sales of smartphones in Russia LeEco plans in the fall of this year.
In the fall of 2016 LeEco plans to begin sales of its smartphones and accessories for them. The cost of the available models will be 10 000 rubles. In the future, the vendor intends to expand the range to include Smart TV, said the President of LeEco in Russia and Eastern Europe, Victor Xu. He added that “the company will be a big success on the Russian market.
Delivery of goods will be implemented by the company SPSR-Express, which cooperates with one of the largest Chinese online stores JD.com. “Our operating platform will allow for two days to transport goods from fulfillment center (in China) to Russia, including customs services, and then have our own network products are delivered to our customers,” said CEO SPSR Express Vladimir Solodkin.
Victor Xu added that LeEco is considering the possibility of developing offline sales channels. The company may as itself to open stores under its own brand, and to enter into scheduling agreements with the Russian retail networks and mobile operators.
Russia is the second market in the international expansion of the company after India. Investment in the creation of an ecosystem LeEco in Russia range from $500 million to $1 billion, said Xu.
In addition to the sale of their goods, LeEco may start production in Russia of films and TV series, with the participation of producers, Directors, actors and Actresses. In the fall of 2016 LeEco is preparing to launch Russia’s own online cinema. The company has not yet decided whether it will be done by purchasing an existing player in this market or launch pad under its own brand.
In April 2016, LeEco has updated its model range and presented smartphones Le 2 Le 2 Pro Le and Max 2. The device is not inferior to other better known Chinese manufacturers such as Xiaomi, OnePlus and Lenovo. They are all designed in a metal case, have comparable performance and quality.
So, Le 2 and Le 2 Pro have screens of 5.5 inches. The eldest in the line device Le Max 2 equipped with a 5.7-inch display with a resolution of 2560 x 1440 pixels, 4-nuclear processor Qualcomm Snapdragon 820 MSM8996, the main camera with a resolution of 21 megapixels and optical stabilization and a battery capacity of 3100 mAh. Depending on configuration, the device can be equipped with 4 GB of RAM and 32/64 GB of memory, or 6 GB of RAM and 64/128 GB of permanent memory.
At the time of the announcement Le Max 2 translated from Renminbi to rubles stood at 27 000, smartphones, Le 2 and Le 2 Pro with the characteristics of easier — 16 500 rubles and 19 500 rubles, respectively.
In June the head of LeEco Jia Watin said that Apple is a great company, but she is stuck in the past. The plans of the Chinese company is to exceed the market the iPhone maker.