Trading network “Euroset” and “Svyaznoy” sharply increasing their volume of purchases of smartphones, according to “Vedomosti” citing informed sources. Experts are convinced that retail chains are preparing to lower prices and the subsequent “price war”.
As reported by the publication officer of Euroset, the company has 10 billion available funds, and a substantial part of this amount was directed towards the purchase of smartphones. Only to Apple’s retail chain has spent 2 billion rubles. President “Euroset” Alexander Malis has not confirmed nor denied rumors of an impending price reduction.
The representative of “Coherent” told the publication that the trade network has plans to stimulate demand, which the company will share in the near future. However, to comment about the upcoming price reduction in the “Connected” refused. “Euroset” has not confirmed this information.
According to the Director of Telecom Daily Denis Kuskov, a few grown-up the ruble in the last few weeks as time allows retailers to purchase large quantities of devices with minimal cost to further reduce prices. Lower prices can be 5-15%. As noted by Kuskov, the smartphone market is shrinking and it forces players to exacerbate the fight for market share. In 2015, the Russian market has sold 8.4% of smartphones less than in the previous.
To fight the retailers, most likely, again going against MTS. Last year, the mobile operator decided to lure consumers into their showrooms prices (including the flagship Samsung devices) that is close to cost. “Euroset” and “Svyaznoy” in response completely abandoned sales of smartphones South Korean company. In MTS said that the company is ready to respond to competitors ‘ actions, when there will be concrete steps.
