Russian sellers of electronics changed the prices of the gadgets of the two largest producers in March as compared with January the price of the iPhone and iPad has decreased, while the cost of Samsung devices increased.
Among retailers that lowered prices for Apple equipment and has increased the price of Samsung, — “Svyaznoy”, “Eldorado”, “Beeline” and MTS. Most often cheapened the latest model of iPhone 6s: “Beeline” price of the device decreased by an average of 2-3 thousand rubles (depending on memory), “Eldorado” — on 1,5–2 thousand roubles, “the Megaphone” — 2 thousand rbl., at “Coherent” — 2-3 thousand rubles.
Tablets Apple also fell. Price reduction, “Beeline” ranged from 100 to 2,5 thousand rbl. (depending on model) in “Eldorado” the cost of devices decreased to a maximum of 1,8 thousand rbl., in “Euroset” — on 2,5 thousand rbl., MTS — from 500 roubles to 3,2 thousand rbl., in “the Messenger” — from 500 roubles to 2 thousand roubles, says RBC.
“”Svyaznoy” in January reduced the price of iPhone 6s with a storage capacity of 64 GB 2 thousand rubles, or approximately 3%, from the earlier set value. In February, the price Lenovo Vibe S1 LTE in the retail network declined by about 6% (2 thousand) — up to 24,99 thousand. One of the models of the iPad fell by 8% to 59,99 thousand rubles”, — told in the company.
In “the Messenger” said that the change in the value of the flagship gadgets within a few thousand rubles — a standard phenomenon for retailers. “Fluctuations occur several times a month or even a week under the influence of market factors, including actions of competitors. Often the retailers do to further stimulate demand for specific models or versions of the gadgets in separate towns or in separate sales channels (online or offline)”, — told in “the Messenger”.
Gadgets Korean Samsung, in contrast, has risen. Prices for smartphones and tablets South Korean manufacturer has increased in “El Dorado” (on the average on 2 thousand rbl.), MTS (has risen in price most models, the growth amounted to 7 thousand rubles.), “M. Video” (the maximum increase to 5 thousand roubles) and “the Messenger” (an increase of 1-2 thousand rubles).
Euroset, in which there is no range of gadgets Samsung has increased the price of one Apple model — iPhone 6s with 128 GB now the smartphone is worth over 3 000 rubles. more than in January. “MegaFon” and “Beeline” also don’t sell devices of the Korean company, although in an online store last still some models of Samsung smartphones, they have also risen to 1 000.
Lower prices for Apple gadgets in stores “Beeline” is associated with the pre-holiday promotions, and MegaFon changes the prices of these devices “depending on the market situation”, explained company representatives. The company periodically reduce prices in the range of 1-2 thousand rubles. to stimulate sales, adds Zaikina. Moreover, these figures may vary depending on region and channel sales.