Sberbank has announced plans to release its own instant messenger with the ability of remittances. Testing of the new communication channel is planned to begin in August. Messenger will be integrated into the system “Sberbank Online”.
Sberbank announced on its website the creation of a new digital product, a private messenger, which allows Bank customers to communicate not only among themselves but also with employees connected to a network of commercial companies to obtain the necessary advice and to order products and services. Directly in the messenger you can transfer money and pay for goods.
“Our interest in this case is very simple: all payments, all interactions will take place in this platform. We’ll warm up activity, which somehow comes to us in the form of transaction income”, — said the head of services “Sberbank Online” Vladimir Stasevich.
In the message of Sberbank said that one of the most important advantages of the messenger will become the so-called “smart” search that will be able to choose for every request as close as possible to the client options based on his location, preferences and transactional data”. For business travelers, the messenger should provide a new tool to service the client requests.
Beta testing a new service, Sberbank plans to start in August 2016, applications for participation are already accepted at a special website. “We invite the participation of users and businesses, including service providers, shops, aggregators and developers. The launch of messenger will also allow us to explore the experience of client communication with the form factor of chat to improve and other digital products of the Bank,” the company said.
In March 2016 the “savings Bank” told about the intention to incorporate into their mobile services messenger. Then the representatives of the Bank spoke about the implementation of the phased introduction of new functions: first, the service of crowdfunding, which you can use to send friends requests for money transfers, then a full-fledged messenger with the ability to share photos.
