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“Sberbank” Apple as a role model

Apple became a household name in the business world, it is not surprising that companies from different business sectors take her example and strive to be similar to the California giant.

As the first Deputy Chairman of Sberbank Lev Khasis, the company plans for example of Apple to create an open electronic platform which will host applications from different vendors and service providers.

“When creating our new technology platform, which we will go in 2017-2018, we envisage that it will be in the nature of open access. In fact, any developer will be able for customers of the savings Bank to come up with an application — commercial, educational, service or any other — and just as now the apps are in Apple’s App Store or Google Play Market, can be accommodated on our platform and provide our customers with the proper services,” said the Manager.

Khasis restarts the plans previously announced. Then senior Vice-President of the Bank Viktor Orlovsky said:

“Everything is very convenient and fast, the client will buy our products and services as well as buying apps on the App Store. Just go on the App Store, the iPhone for example, where a proposed 600 000 apps on a variety of topics. Likewise, we want that clients have bought products and services; we are for them like an Apple with its service/application platform. A few of the services we present now, during the St. Petersburg international economic forum. Implemented the project of our App Store—app store or services shows a perspective diagram of the registration of the enterprise, the training system for small business. This is the first version “Business environment”, it is already intended for mass use”.

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One example Khasis called marketplace of real estate that will house services for those associated with this field wants to sell the property to buy or rent, make repairs, etc.

“Sberbank” is one of the key partners of Apple in Russia. He managed to negotiate with the company for exclusive access to the payment system Apple Pay. During October to use Apple Pay could only clients of “Sberbank” and only in early November, the system hooked up a number of other large banks, including VTB, Alfa-Bank, Tinkoff Bank, Raiffeisenbank and OTKRITIE. The head of “Tinkoff Bank” Oleg Tinkov on this occasion condemned the “great Apple” “for junk”.

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