Samsung is considering to raise prices of smartphones in Russia, “given the current growth rate of currencies”. This was announced by RNS the Agency representative of the press service of the South Korean company.
“First of all it will concern the category of smartphones is high and premium segments. A decision on this issue will be taken in the nearest future”, — said the representative of Samsung. Prices on brand communicators could grow by 10%. A decision on this issue will be taken soon, said a company representative.
While Apple pursues the opposite policy: iPhone in Russia in recent months, despite the fluctuations of the exchange rate, on the contrary, become cheaper. In particular, last week at the initiative of the Californian giant has dropped the price of 16-Gigabyte model iPhone 5s. The price dropped by about a third, and this led to the fact that the cost of this model in Russia was the lowest in the world. As of January 21, in the shops of networks Media Markt and MTS version of the smartphone with 16 GB cost a little less than 25 000 rubles, MegaFon, M. Video, Svyaznoy, re: Store, “Eldorado” about 26 000.
Reduced and the cost of newer models from Apple. So, “the Messenger” last week slightly reduced the price on iPhone 6s to “further stimulate the demand for a particular modification in a relatively low sales season”. He explained that there were two versions of the device — with 16 GB and 64 GB. The model with the minimum memory fell from 57 000 to 55 000 rubles, with 64 GB — from 66 000 to 64 000.
Earlier on January 21, the Euro on the Moscow stock exchange broke the mark 92 of the ruble. Thus, the rate of the single European currency has exceeded the historical high set in December 2014. Dollar, according to the exchange, rose to 84 rubles. The jump in market value occurred just a few minutes immediately by 1.6 ruble.