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Samsung will be fined for “bug fruit company” at 500 000 rubles

Management of Federal Antimonopoly service (UFAS) across Moscow has acknowledged is incorrect in relation to Apple’s advertising of the retailer “Euroset” and the Russian “daughter” Samsung LLC “Samsung electronics Rus Company”. This was reported on the Agency’s website.

The case against “Samsung electronics Rus company” for the Samsung Galaxy S6 was instituted in February 2016. The spot aired by Federal TV channels.

It is about a promotional video by Samsung, in which the smartphone will be reported as follows: “this is the flagship. Not that glitch fruit company. Really cool”. Insulting words addressed to the world’s most expensive brand, the retailer said by the mouth of the actress Oksana Akinshina, which promotes trade network.

According to FAS, in the text of the Samsung products are incorrectly compares the goods of a competitor, the logo of which depicts an Apple.

“The perception used in advertising of approval from the consumer to form a view about the superiority of the smartphone Samsung Galaxy S6 Edge over similar products of another company <…> in the advertisement are not criteria of comparison, by which the advertised phone can surpass the similar products of competitors”, – said the head of Department of control of advertising activity UFAS of Moscow Pavel Oleynik.

The commercial also says that the smartphone “sold only in “Euroset”,” and this is not true. The amount of the fine for Samsung and “Euroset” will amount to 500 000 rubles.

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