When you’re standing in line for the new iPhone 6s, the last thing you expect at this point – be advertisers Samsung offering you to buy Galaxy S6 edge. However, that is exactly what happened with Apple fans in London.
On Friday the British division of Samsung has arranged promotion Galaxy S6 edge and S6 edge+ and chose this street to Regent street, where there were buyers of the iPhone 6s. Wearing the posters of smartphones, advertisers began to approach people in the queues to a Central Apple Store, give them gifts and offer Galaxy S6 edge. The slogan on their banners – “Desire to grow” – referring to the recent South Korean novelty.
Samsungusa distribute blankets with the hashtag NextisNew and leaflets calling to switch from iPhone to Android. The Apple fans were asked to go to the nearest store digital technology Carphone Warehouse, which sells Korean smartphones.
At the same time Samsung launched the campaign on Twitter. The main purpose was to demonstrate the meaninglessness of hours waiting for the start of sales iPhone 6s, when “the most amazing smartphones” Galaxy S6 and Galaxy S6 Edge are already on sale.
Unknown, found in the “Apple” crowd rejects, but it is obvious that attempts Samsung amused many.
