In the second quarter sales of the flagship smartphone Samsung Galaxy S7 and S7 edge ahead of the iPhone 6s and 6s Plus in the Apple market. This is reported by analysts Kantar Worldpanel.
According to the research, sales of Apple smartphones in the United States was not strong enough to beat the top models of Samsung. In the period from April to June, 16% of all smartphones sold accounted for and Galaxy S7 Galaxy S7 edge, whereas on the iPhone 6s and iPhone 6s Plus had 14.6 per cent. If we talk about the sales of all smartphones, the Samsung in the USA took 37% of the total market, while Apple captured 29%.
This user migration between the two giants of the market in favor of Apple. From Samsung to “Apple” moved 14% of users, whereas from the camp of Apple to the Koreans left only 5% of customers. Among smartphone owners Cupertino giant 88% intend to stay loyal to the company. Samsung such users 86%.
In the UK, as in USA, you can see the intense competition between brands in the first ten of the most popular gadgets for the year includes only devices released by Apple and Samsung.
Brands such as LG (in the US) and Sony (in the UK) could come only in the top-20 best-selling devices.